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WHAT'S NEW05/27/09 - Ne Predajem Se Says Montenegrin Recording Star...
Marko Vuckcevic, Montenegrin Recording Star, came to New York to shoot his new video for his single "Ne Predajem Se", off his new album Suza Od Stakla. One Route's Menna Olvera and Yanni Feder collaborated with director Carlos Leon to bring Marko's vision to life, as well as capturing some of New York's essence to bring back to Montenegro. The video was shot on the Red Cam and fully edited, on-lined and graded at One Route's facilities. The whole One Route team really enjoyed working with the Red on every level... The video is due for release 06/24/09.
03/28/09 - PowerToTheParents.Org teams up...
Grassroots Initiative, working on the PowerToTheParents.Org Campaign, teamed up with One Route to produce a series of ads for the NYC Board of Education. The campaign consisting of Broadcast advertisements, viral ads, radio spots and robo calls featuring former NYC Mayor Ed Koch. these targeted parents of school age children letting them know to vote in the upcoming parent council elections. This was the first ever entirely online public election in US history.
10/29/08 - Purple State Wake Up Tour Election '08...
The My First Vote "Purple State Wake Up Tour", a non-partisan youth and first time voter initiative, traveled to key swing states such as North Carolina, Pennsylvania, West Virginia & Ohio. EUE/Screen Gems Studios in association with One Route Entertainment embarked on the 12 day trip promoting voter awareness and signing kids up for a Nov. 4th wake up call. The MFV team produced, edited and remotely uploaded content to the MyFirstVote.tv webchannel along the way, gaining exposure on MSNBC, CNN, WB and internationally in Germany on ZDF. The tour wrapped up in New York City in late october.
09/10/08 - Social Networking Roundtable streams on Folio Mag.com...
One Route covers "Creating an Online Community" conference for Folio Magazine. Roundtable with eight of the industry's leaders in social media on the shift to community—and how to monetize it.
07/24/08 - Documentary "iCount" debuts on AOL's Snag Films...
"iCount" is an examination of the Millennial Vote of 2008. It’s a short documentary giving our featured First Time Voters the opportunity to share their views, concerns and opinions about politics and life in the United States.
Because they were the first time voters that changed everything...
Produced by One Route in conjunction with EUE/Screen Gems Studios and Co-Directed by 1R's Menna Olvera.
